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Mental Health Awareness Week 2021

Last week was Mental Health Awareness Week 2021. We asked people to join us in shouting that mental health matters and pledging to #BeThereForBradford. We asked people to #BeThereForBradford in two ways – by being there for yourself, and by being there for others. 

This is how we celebrated the week:

  • Published a dedicated webpage which includes links to support, info on Carry the Burden, and a calendar for the week.
  • Spoke to BBC Radio Leeds about the week – listen to their interview with our PR & Communications Officer Lucy here.
  • Published a Mental Health Awareness Week edition of Write Mind – read here or pick up a physical copy from our office.
  • Sent a #BeThereForBradford e-newsletter to all 393 people on our mailing list.
  • Distributed 500 packets of flower seeds and nearly 200 editions of Write Mind to the Kirkgate Centre, GOGA, Morrison’s Mayo Avenue, the University of Bradford, Bradford College, Plant One On Me, Bread + Roses, Fountains Church and passers-by in Lister Park. The Mental Health Foundation set nature as the theme for the week, and we wanted to bring it to life by distributing seeds for people to plant and watch them grow. Each packet had our logo on and a Mental Health Awareness Week business card.
  • Published a mental health blog each day, all written by staff and volunteers – take a read here.
  • Posted across our social media channels several times a day with wellbeing tips, quotes and calls to action.

This is the impact we’ve seen:

  • We saw a 30% increase in visitors to our website compared to the previous week.
  • We saw a 39% increase in new visitors to our website compared to the previous week.
  • We saw a huge increase in engagement across all social media platforms, from a 95% increase on LinkedIn to a 176% increase in Instagram, a 155% increase on Twitter and a 131% increase on Facebook.

Thanks to everyone who supported the week!

We’d like to say a big thank you to everyone who engaged with and supported us during the week – whether you got involved with #CarryTheBurden or simply shared one of our posts, your support has been incredible and has made a real difference.

Our work isn’t finished:

Mental Health Awareness Week may be over but the fight for better mental health isn’t. We still want people to continue to practice self-care, know where to get support and to be there for others. Carry the Burden is running until the end of the month so there’s still time to get involved. Carry the Burden is our fundraising challenge for May where we’re asking people to carry something for 24 hours to represent the invisible burden that people with mental health difficulties carry with them every single day.

Posted on: 17th May 2021

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